Sunday, April 10, 2011

Public Relations Society of America (PRSA): Review of the LA Chapter Website

Students and professionals living in the Los Angeles area pursuing a career in public relations, can obtain the latest information and resources on PRSA-LA (Public Relations Society of America Los Angeles chapter) website. Sources say that the Los Angeles Public Relations Society of America is one of the largest and prestigious associations for public relations professionals. PRSA connects students, mid-career professionals, and or seasoned veterans to the latest communication strategies and skills in public relations. Members can take full advantage of the PRSA services versus non-members. Non-members can only access event information, view PRSA-LA news, access membership information and learn about programs. Members can access not only PR news but can receive discounts on upcoming events, learn about sponsorships, apply to committees, access resources, attend professional development seminars, apply to grants, enter local and national award programs, create a member profile and access jobs and internships. Whether you are a mid-career professional, or someone trying to revamp your PR skills and tactics, the PRSA-LA website does more than provide resources, it lays out the tools necessary for professional development.

Grants and award programs

Members can receive recognition in a variety of ways. The Los Angeles PRSA's award programs acknowledge public relations professionals and PR businesses that have been superior in providing excellent products and services. The annual PRism awards program honors outstanding programs and materials that are created by public relations professionals. The winners of the PRism awards are honored every year during October, at the Prism award show and banquet. On a national level, PR professionals and organizations can obtain recognition by achieving the PRSA silver anvil award or the bronze anvil award. The silver anvil acknowledges organizations that have addressed a contemporary issue with creativity and professionalism. The bronze anvil recognizes individuals for their uniqueness in service components and outstanding use of PR tactics. PR professional of the year, PR team of the year, outstanding citizen and Joseph Roos community service are part of the annual special awards. Non-profit organizations seeking to minimize their costs in public relations activities can apply for a chance at winning the annual Don Perkins grant. The winning organization receives 10,000 dollars.

PR certification for young professionals

Young professionals can also obtain recognition and receive certification. The LMU extension gives young PR professionals an opportunity to obtain a public relations certificate by completing a 12-week, high-speed course taught by a highly respected, former Los Angeles journalist.

Exposure and other benefits through sponsorships

Businesses and professionals can market their business by doing sponsorships. Members with 500 dollars or more in sponsorships are able to market their business through website advertisements, receive recognition during events and receive tickets to annual events.


The PRSA Los Angeles is a great source because it provides current news and information on public relations; members can market their business as well as their professional profile by attending PRSA events, participating in seminars and or entering the annual award programs. Aside from the resources one can obtain, the website is great place to network, learn about other PR companies and apply to internships and jobs that are not visible to non-members and the public. Overall, a great website that provides tools that enhance PR skills, encourages professional development, unites PR professionals and creates marketing opportunities for businesses.

Public Relations Society of America- Los Angeles Area Chapter

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